Rachel Bakunas Designer

Rachel Bakunas

Visual and 3D Designer

15+ YEARS OF EXPERIENCE

Connecting brands with their target audience
Bold, unexpected ideas, process-driven execution

About Me

I love all things design. Growing up, I would load up at the library with as many art, architecture, and product design coffee table books as my arms could carry and pore over them until their due date.

Today, as a design generalist who has engaged with a wide variety of clients and deliverables, my drive is to connect brands with their target audience. My background is with small teams, having my hands on every step of the process and collaborating closely with internal and external partners. I offer the best of both worlds – creative and expansive thinking, paired with a real-world understanding of what’s doable and within budget. People like to work with me because I ask good questions, am resourceful, and I deliver.

CHRONOLOGY

2021 - PRESENT
Senior Designer, Packaging Corporation of America
2018 - 2021
Senior 3D and Graphics Specialist, Temple Rock Productions
2017 - PRESENT
Design Consultant, Self-Employed
2005 - 2017
Senior Designer, Menasha Packaging
2000 - 2004
University of Illinois at Urbana-Champaign, BFA Industrial Design

Skills

Creative Direction

  • Interpreting Client Objectives
  • Research
  • Style and Mood Boards
  • Brainstorming
  • Concept Development

Graphic Design

  • Print Graphics
  • Digital Graphics
  • Layout and Design
  • Illustrations
  • Color Management

3D Design

  • Sketching
  • 3D Modeling and Rendering
  • Industrial Design
  • Environmental Design
  • Mock-Ups

Branding

  • Brand Stewardship and Omni-Channel Consistency
  • Style Guides and Toolboxes
  • Identifying Branding Opportunities
  • Strategy and Messaging
  • Rebranding and Brand Refreshes

Production

  • Print Production
  • Materials and Processes Direction
  • Fabrication, Manufacturing, and Fulfillment Management
  • Vendor Sourcing and Management
  • Approvals Management

Marketing

  • Content Creation and Copywriting
  • Website Art Direction and Editing
  • Social Media, Email, and SMS Campaigns
  • PPC Advertising
  • Analytics Analysis

Project and Team Management

  • Team Workload and External Partner Management
  • Digital Asset Management
  • New Business Development
  • Client Presentations
  • On-Boarding and Mentoring

SOFTWARE

2D DesignFigma, Adobe Illustrator, Photoshop, InDesign, Fresco, Dimension, and Acrobat
3D DesignMaxon Cinema 4d, Autodesk 3ds Max, and Newtek Lightwave 3d
CMS and CRMWordPress, HubSpot, and Mailchimp
Presentation and ProductivityPowerPoint, Keynote, Google Docs Editors, Excel, and Word
Project Management monday.com, Trello, Teams, and Slack

Let's Talk Design

contact@rachelbakunas.com